Sustainable innovation is the integration of eco-design from the very start of the marketing brief. It is a source of inspiration, a collaborative effort with all teams. The goal is to develop and think about the products of tomorrow with the most sustainable vision possible.

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Consider the environment as a criterion for innovation and differentiation. Those who act now will be the leaders of tomorrow.

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The challenge when discussing packaging innovation is that we often think about material choices. However, in ecological and sustainable innovation, it’s important to prioritize correctly: reduction, reuse, substitution, and recycling.

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