Toward a New Aesthetic of Luxury: How to Create Desirable Packaging in the Age of Circularity?
Conference
2026-06-17 | 12:00 PM - 12:30 PM | Salle de conférences - Hall Gabriel Delorme
Faced with new consumer expectations, how can circularity, creativity and desirability be reconciled? Through the Blooming Denim project, Guerlain and Nona Source will share their vision of a changing luxury, where reused materials become a source of inspiration, innovation and new aesthetic expressions for packaging.
