Luxury Put to the Sustainability Test : What Consumers Really Want
Conference
2026-06-17 | 10:30 AM - 11:00 AM | Salle de conférences - Hall Gabriel Delorme
At a time when sustainability values are being increasingly challenged across society, this presentation aims to assess whether the luxury sector stands apart by examining the expectations and perceptions of its consumers. Key topics will include:
• Sustainability as a value: are luxury consumers more receptive to sustainable development?
• The role of sustainability criteria in luxury purchasing decisions: a true priority or a secondary consideration?
• Expectations towards luxury brands: how much does commitment influence brand perception and desirability?
• Beauty as a pioneering category within luxury: how do consumers perceive its role in driving sustainable change?
The presentation will be based on international consumer data collected by Sociovision across Europe, Asia, and the United States.
