Refill & Reuse : The Moment of Truth
Round Table
2026-06-17 | 02:00 PM - 02:45 PM | Salle de conférences - Hall Gabriel Delorme
Long considered key drivers of the transition, refill and reuse are now entering a decisive phase: the proof stage. Consumer adoption, operational constraints, retail integration, value creation… what can we learn from early real-world experiments?
Drawing on concrete insights from the ReCosm coalition, dedicated to reuse in the beauty sector, as well as broader reflections on refill models, this session will explore the barriers, opportunities, and enabling conditions required to move these practices from experimentation to scale.
Consumer insights from NellyRodi will also shed light on how expectations around sustainability and desirability are evolving.
