Cosmetic refills: understanding real consumer expectations
Workshop
2025-07-02 | 02:00 PM - 02:30 PM | Espace workshop - Hall Le Nôtre
Informations
As sustainability becomes a priority, the cosmetics industry is seeking solutions to reduce its environmental impact. Cosmetic refills are a promising alternative for reducing packaging, but consumer adoption remains a challenge.
This study, conducted by Senseva for FEBEA, identifies levers to promote the acceptance of charging systems. By analyzing consumer purchasing behaviors and perceptions, this summary provides useful insights for industry stakeholders. The goal is to integrate solutions that meet consumer expectations and environmental challenges.
This study, which won the EncoRE plus reuse call for proposals, benefited from financial support from CITEO.
