How to combine brand identity and sustainability in the luxury world
Workshop
2025-07-02 | 11:30 AM - 11:45 AM | Espace workshop - Hall Le Nôtre
Informations
In the luxury world, where customer experience is king, Trade & Retail Marketing plays a decisive role, even though it remains, to this day, a blind spot in decarbonization strategies, despite the millions of projects orchestrated each year. In this context where luxury brands must meet the growing expectations of their customers, employees, investors and regulators, the visibility and measurability of actions are becoming strategic imperatives. So, how can we eco-design, measure, optimize and promote the environmental impact of Trade & Retail Marketing packaging and products with high emotional value, while standardizing this approach globally and reinforcing the excellence of the luxury experience?
