New narratives: towards emotional and cultural circularity
Workshop
2025-07-02 | 03:00 PM - 03:30 PM | Espace workshop - Hall Le Nôtre
Informations
What if circularity became a vector of emotions and resonance?
Through this workshop, we invite you to collectively explore how to reinvent the narrative around circular packaging to fully integrate it into the world of luxury: creator of emotions, bearer of meaning, in resonance with the contemporary aspirations of consumers.
Drawing on the lessons learned from the Racine study Luxury in the Making: Cultivating Resonance in a Changing World, we will identify concrete ways to activate emotional and cultural circularity, and thus transform constraints into opportunities for creation and engagement.
