Refill Revolution: How Brands Are Shaping New Consumer Behaviors
Conference
2025-07-01 | 04:15 PM - 05:00 PM | Salle de conférences - Hall Gabriel Delorme
Informations
Refill is no longer just an option — it's becoming a strategic lever to transform consumption models in beauty and beyond. But how can we accelerate large-scale adoption? What barriers — cultural, logistical, or marketing-related — still stand in the way of changing consumer behaviors?
Through the perspectives of pioneering brands and sustainability experts, this panel will explore what it takes to make refills a success: from product design to user experience, and from measurable environmental impact to brand storytelling. A practical discussion on how companies can — and must — support consumers in embracing more circular practices.
