Scaling Glass Reuse Through Collective Action
Conference
2025-07-02 | 03:25 PM - 04:10 PM | Salle de conférences - Hall Gabriel Delorme
Informations
Glass packaging reuse is emerging as a key solution to reduce the environmental footprint of the packaging industry. However, scaling it up comes with significant challenges: a fragmented ecosystem, lack of suitable infrastructure, and economic uncertainty. To address these barriers, six major brands from the Wines & Spirits sector have launched a unique coalition, supported by Circul’R and Eco in Pack, with the backing of Citeo and Adelphe. Their goal: to pool efforts, experiment collaboratively, and create the conditions for systemic change. Through insights from project leaders and committed brands, this panel will explore the concrete levers needed to move glass reuse from pilot initiatives to large-scale impact. An inspiring and replicable approach for other industries, including cosmetics, seeking circular solutions.
