Circular packaging: How can brands make 'circular' the new norm?
Conference
2025-07-02 | 12:00 PM - 12:45 PM | Salle de conférences - Hall Gabriel Delorme
Informations
Why and how should luxury brands and marketing teams lead the shift to a circular economy? This session unpacks key insights from the Marketing Playbook for a Circular Economy, developed by the Ellen MacArthur Foundation and Kantar. From incentivizing reuse and refill formats to redefining customer relationships beyond the first sale, we’ll explore how marketing can make 'circular' irresistible and aspirational. Join us to discover how to craft internal and external narratives, shape consumer behaviors, and build brand value in a circular world.
