Wednesday, January 8, 2025

Silva by mPackting: the call of the wood

Silva by mPackting: the call of the wood
mPackting is part of the Minelli Group, which has a long history of woodworking. True to this heritage, mPackting offers premium packaging solutions for the beauty industry using low-carbon materials. Focus on the Silva range…
Refillable jars, lipstick cases, and compacts make up the Silva range. Each item is based on the same eco-design and manufacturing principles, in line with the D.R.E.A.M. approach, which considers products as a whole, taking into account every aspect of their life cycle : D (Distribution), R (Resources), E (End-of-life), A (Awareness) et M (Manufacturing).
With Silva, mPackting provides a solution for brands that care about real sustainability. Accordingly, the concept of the refillable jar is to provide the end customer with a container that can be indefinitely stored and reused. Once the cosmetic product is used up, the user can easily recycle the 50 ml inner pod (made of r-PP or biopolymer) and replace it with a new one. However, if the jar is not reused, the single -material components are easily separable and recyclable. mPackting uses materials of natural – plant origin: wood, cork, biopolymers, and mBlack TM , a bio-composite developed from its own wood waste, which acts as a carbon sink. The patented LegnaVis® lid is made of threaded wood with a customisable cork sealing disc: the thread is machined directly into the wood without the use of a plastic insert.
The entire Silva range was designed by Thierry De Baschmakoff, a designer renowned in the luxury sector for his extensive experience in perfume bottle design. “The secret of luxury lies in the details”, he says, “which is why we opted for personalised decoration using different finishing techniques for stunning results”. The jar is available in four shapes (cylinder, cone, curvy, or sinusoid) with multiple finishing options for the base and lid: natural or oil finish, laser engraving, lacquering, etc.
In addition to the Silva collection, mPackting also offers custom services: feasibility studies, design and engineering, prototyping, manufacturing, and warehousing.