Thursday, January 9, 2025
Design serving sustainability
Creation and design have the duty to take onboard environmental issues. Through innovation, what was waste can be turned into value and potential.
Géraldine POIVERT from (RE)SET offers this reflection as food for thought : “the resource as a renaissance”.
Expert on the 4R path for the beauty sector, she enjoins us to embrace “open innovation”, and to dare to employ collaboration, art and reuse. Among the keys to this renaissance, she recommends “acting collectively to break down the silos and pool the costs of R&D, to drive change in the market standards and the scaling of the innovations.”
Expert on the 4R path for the beauty sector, she enjoins us to embrace “open innovation”, and to dare to employ collaboration, art and reuse. Among the keys to this renaissance, she recommends “acting collectively to break down the silos and pool the costs of R&D, to drive change in the market standards and the scaling of the innovations.”
Cécile LOCHARD, a specialist in combining luxury and sustainable development, echoed these sentiments by specifying some of the ongoing commitments at her own company, GUERLAIN, along with “the objective to no longer use virgin plastic by 2026,” to develop refilling, and to achieve 100% eco-innovation by 2030. When her brand decided to re-conceive its waste from a sustainable perspective with the help of an artist, this was the cue for a collaboration with William Amor, an artist specialising in message creations with a sensitive eye for enhancing materials and considering them in a different light.
“It is by reconciling design and the environmental challenges that we will come up with a better conceived offer to meet enlightened demands”, Anthony BOULE – CEO – COOPERATIVE MU
“The designer-developer is responsible for practically all our errors in the field of products, tools and the environment.” In his book Design for a Real World, published in 1970, Victor Papanek – a defender of responsible design – was already alerting us to the risks inherent in any type of design that did not follow an ecological and social path.
This is a bibliographical reference recommended by Anthony Boule, of the COOPERATIVE MU, who reminds us that 80% of a product’s environmental impacts are determined at the design stage!
Eco-design is therefore a preventive procedure, and designers will play an essential role in transition by acting at the right time, in full consciousness of the constraints and the resource limits. To this end, designers need to be stimulated with the known criteria of eco-innovation.
It is by reconciling design and the environmental challenges that we will come up with a better conceived offering to meet enlightened demands.
Article based on the conference DESIGN SERVING SUSTAINABILITY, with the interventions of Géraldine POIVERT,
CEO – The (RE)SET Company, Cécile LOCHARD, Sustainable Development Director – GUERLAIN, Anthony BOULE, CEO – COOPERATIVE MU, William AMOR, Artist.
CEO – The (RE)SET Company, Cécile LOCHARD, Sustainable Development Director – GUERLAIN, Anthony BOULE, CEO – COOPERATIVE MU, William AMOR, Artist.