Thursday, April 9, 2026
NOTPAPER: a new generation of packaging combining performance, desirability, and sustainability
Can you explain the concept of NOTPAPER by Excelpack and how your solution differs from traditional alternatives such as paper or plastic in packaging?
NOTPAPER by Excelpack is a new generation of premium packaging designed to eliminate the trade-off between brand image, durability in use, and sustainability performance. Where traditional paper quickly loses its integrity when exposed to water, grease, or handling, NOTPAPER remains clean, durable, and desirable.
Where plastic may be high-performing but often misaligned with current brand expectations, NOTPAPER offers a different balance: a premium finish, true durability in use, and a significantly reduced environmental footprint. Our promise is simple: to offer brands an alternative to laminated paper, with greater resistance in use, a more premium image, and a lower environmental impact—at a time when European regulations on traditional materials are becoming increasingly strict.
What are the concrete applications of NOTPAPER by Excelpack for luxury brands, and how do you adapt your solution to the aesthetic and technical requirements of this sector?
NOTPAPER by Excelpack has been designed for very practical applications in the luxury sector: premium bags, cases, boxes, pouches, communication materials, and labels. For brands, the benefits are immediate: a bag that does not degrade after first use, cosmetic packaging that remains impeccable in humid environments, a label that withstands an ice bucket, or even food packaging that resists grease and condensation.
We then tailor each project to the sector’s codes: texture, rigidity, finishes, printing, hot stamping, customization, and perceived quality. The goal is not only to protect a product, but to extend the brand experience with packaging that is kept, reused, and showcased.
What measurable environmental benefits does NOTPAPER by Excelpack provide, and how does it fit into brands’ ecological transition strategies?
NOTPAPER can achieve up to 99% less water consumption and up to 67% lower CO₂ emissions compared to traditional paper, while eliminating the use of wood in its composition.
In addition, it offers very concrete benefits for brands: no chlorine-based bleaching agents, improved durability in use, and a reuse logic made possible by its resistance to water and tearing. It also enables a much clearer and more impactful CSR message for their customers.
Beyond its environmental impact, NOTPAPER also provides a tangible regulatory advantage. Europe is significantly tightening the framework governing traditional wood-based industries, and the EUDR will come into force on December 30, 2026 for large and medium-sized operators, and on June 30, 2027 for micro and small enterprises. For brands, NOTPAPER therefore also helps anticipate increasing pressure in terms of traceability, compliance, and sustainability.
How does your presence at EDITION SPECIALE by LUXE PACK enable you to demonstrate the concrete applications of NOTPAPER by Excelpack to luxury brands and generate projects directly related to your innovative packaging solutions?
Brands will be able to see, touch, handle, and concretely test its applications, performance, appearance, and resistance to water, grease, and handling. This is exactly what buyers, marketing teams, and executives are looking for today: innovation that is visible, credible, immediately understandable, and capable of quickly leading to pilot projects for premium packaging applications.
NOTPAPER by Excelpack
NOTPAPER by Excelpack is a new generation of premium packaging designed to address a key market tension: how to preserve high aesthetic standards while improving durability in use, CSR consistency, and real-world resistance.
Through these visuals, the goal is not to showcase a material for its own sake, but to highlight what it makes possible:
a bag that is kept, a box that becomes a functional object, a case that is preserved, packaging that remains impeccable when exposed to water, grease, or humidity.
a bag that is kept, a box that becomes a functional object, a case that is preserved, packaging that remains impeccable when exposed to water, grease, or humidity.
Packaging is no longer just a container.
It becomes a lasting extension of the brand experience.
It becomes a lasting extension of the brand experience.
