Monday, February 23, 2026

Berlin Packaging Beauty: An Acquisition Strategy Powering a Hybrid Model in EMEA

In just a few years, Berlin Packaging Beauty has established itself as a leading player in the EMEA region in the field of plastic, glass, and metal containers, closures, and dispensing systems. This rapid rise has been driven by a targeted acquisition strategy and a hybrid supplier model that lies at the core of its positioning.

Insights from Vivien Charrey, Managing Director, Berlin Packaging Beauty.

Berlin Packaging Beauty’s presence in EMEA is relatively recent. It has been built through a series of strategic operations, notably the integration of Italian company Premi in 2021, followed by Cosmei in 2025.

This latest acquisition is particularly significant: located at the heart of Italy’s Cosmetic Valley, Cosmei substantially strengthens the group’s portfolio, especially in the make-up segment, a key driver of growth. And this momentum is set to continue. The company intends to pursue its external growth strategy whenever opportunities arise to further consolidate its presence in the region.

The ambition is clear: to become a true one-stop shop for packaging, with strong expertise in turnkey solutions. At the same time, Berlin Packaging Beauty is also developing organic growth initiatives to broaden and enrich its offering.

Today, the group’s value proposition is based on a very broad coverage of brand needs. The company delivers both standard solutions and tailor-made developments, including full custom projects. It also boasts strong decoration capabilities, enabling a high level of personalization.

In the fragrance segment, dominated by major glassmakers, Berlin Packaging Beauty focuses its added value on decoration and accessories. In skincare, the emphasis is on semi-custom solutions, combining bespoke accessories with advanced decorative options.

Finally, in the make-up market, the group has a strong positioning in full custom, particularly thanks to the integration of Cosmei, further enhancing its ability to deliver fully personalized developments.