Wednesday, November 12, 2025
Estal adopts the silhouette of a PET soda bottle
A whisky presented in a bottle reminiscent of a soft drink — this is the bold concept imagined by the Australian independent agency Co-partnership for the Make a Mark 2025 project, initiated by Estal.
Guided by the question “Can prestige exist without excessive ornamentation?”, the agency created Priceless Pursuit No.1, a Kentucky Bourbon Whiskey designed for an independent producer, allowing full creative freedom.
The custom 750 ml bottle, designed by Estal, adopts the silhouette of a PET soda bottle — “a contradiction of form and expectation,” explains the agency. “With a simple shift from plastic to glass, we transform the perception from the ordinary to the desirable, from the everyday to an object of beauty and luxury.”
The design is completed with screen-printed text reminiscent of an expiry-date stamp, and a custom gold closure by Delage – Tapì, featuring a debossed logo, which perfects the look with both refinement and minimalism.