Wednesday, June 11, 2025

From used cable to luxury leather: PureMax™, the Circular Revolution by Yong Yu Feng Leather

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From used cable to luxury leather: PureMax™, the Circular Revolution by Yong Yu Feng Leather
For nearly two decades, Yong Yu Feng Leather has established itself as a pioneer in eco-conscious synthetic materials. The company develops innovative solutions based on recycled PU, bio-based PU, regenerated leather and recycled TPE.

With over 300 new materials launched every year and ISO-certified industrial expertise, Yong Yu Feng Leather combines technical performance, aesthetic excellence and environmental responsibility.

Three Core Pillars: Powering the Future of Sustainable Luxury Materials

To meet the dual demands for aesthetics and sustainability in premium packaging, fashion/leather goods, and automotive sectors, Yong Yu Feng has established a robust expertise framework:
  • Materials Innovation Engine: Dedicated to developing GRS-certified high-quality recycled materials and advancing bio-based alternatives to fossil-fuel-derived PU, reducing environmental impact at the source.
  • Precision Customization Artistry: Offering near-limitless combinations of textures, thicknesses, colors, and finishes to fulfill luxury brands’ pursuit of exclusivity and perfection.
  • Closed-Loop Innovation Commitment: Implementing sustainable manufacturing with resource circulation systems, committed to zero-waste production, providing systematic support for the industry’s green transition.
                                             

PureMax™ innovation featured on Special Edition

At this exhibition, Yong Yu Feng unveils its latest circular economy breakthrough: PureMax™. This revolutionary next-generation TPE synthetic leather utilizes discarded cables as its core raw material, containing up to 90% GRS-certified recycled content. Certified by GRS, PureMax™ guarantees zero hazardous substances and features a mono-material design enabling full recyclability without layer separation. It delivers exceptional abrasion resistance and weather durability while replicating the luxurious feel of premium natural leather—including sophisticated artisanal textures and bespoke finishes—meeting the highest aesthetic standards of luxury without compromising environmental integrity.

Accolade Validating Excellence: The Green Revolution Award In China

Yong Yu Feng’s systematic innovation and outstanding contributions in sustainable materials gained authoritative recognition at Luxury Packaging Shanghai 2025, where it was honored with the “Green Revolution Award”. This distinction establishes Yong Yu Feng as the first Chinese material supplier ever to receive this prestigious award, signifying Chinese enterprises’ ascension into global leadership within the high-end sustainable materials sector.

Visitors to the show will receive a limited-edition Sustainable Materials Sample Booklet and are invited to engage with technical experts to explore custom material development and prototyping services. Yong Yu Feng firmly believes that the future of luxury sustainable materials can only be shaped collectively.