Thursday, January 9, 2025
Baralan introduces DEA : Developing the Evolution of Airless
Can you introduce your company in a few words?
Since 1962, Baralan is recognized as a consolidated player in primary packaging for the cosmetic industry. With operations in more than 50 countries worldwide, the Group has strengthened its organizational structure with commercial, production and decoration companies. Baralan’s commercial headquarter offices are in Italy, with U.S. branches in New York, Los Angeles and Fort Lauderdale, and a Chinese branch in Shanghai. The Company motto is Cosmetic Packaging Solutions – the intrinsic concept of solution conveys to the market how Baralan support its customers with the development of a concept and the creation of a product, which is possible thanks to the organization, international structure and to strong integration of the value chain.
What will be your 2022 must-have innovation on your stand?
Baralan introduces DEA, which stands for Developing the Evolution of Airless, and consists of a new series of products composed of glass airless containers designed for several applications. Marrying quality through functionality and sustainability, the new DEA series is the first airless system where the product is directly in contact with the glass. The DEA series is available in two versions: classic and premium, both of which allow for the possibility of single-use or re-chargeable solutions of the glass container. The ability to also quickly and practically separate components provides new opportunities to improve product lifecycle – embracing sustainability and eco-consciousness in packaging.
How this solution will meet the needs of brands?
As a more sustainable solution, the DEA series represents a new philosophy of primary packaging in glass, using fewer components and significantly reducing the amount of overall materials, resulting in a lighter and more functional packaging that still offers impact to brands with a new level of user experience. In addition, its airless nature helps better preserve the integrity of the product ingredients, is suitable for different usages and is extremely versatile in application. DEA features high-quality glass packaging that provides further aesthetic appeal. Moreover, glass is known to be notably more compatible with formulas. The exploration of this new solution opens the path to new product line opportunities that provide an evolution of primary packaging in glass – and airless packaging in general – to drive and shape the future of beauty.