Thursday, January 9, 2025

IDSCENT reinvents the gesture of sampling with SCENTOUCH®

IDSCENT reinvents the gesture of sampling with SCENTOUCH®
Could you present your company in a few words?

iD SCENT is a French company specialised in the discovery of fragrances and the development of innovative, eco-responsible, and sustainable samples.
Since we were created in 2004, we have worked to minimise our environmental impact and deploy our development strategy around a strong CSR policy.
Our purpose is to offer brands and their customers new fragrance discovery experiences by transforming single-use, disposable samples into long-lasting samples.
We have therefore developed various perfume sampling solutions entirely made in France and doubly sustainable: sustainable through the materials (partly recycled and fully recyclable paper) and sustainable through use (over several months or even years).
What essential product will be showcased on your booth in 2022?
Our SCENTOUCH® product reinvents perfume samples by allowing consumers to discover perfume on an applicator, on the skin, or both.
Generally shaped like a miniature perfume bottle, SCENTOUCH® allows the consumer to test the perfume in a realistic and delicate manner.
Inside its case, the perfume is optimally preserved, allowing the SCENTOUCH® sample to be used many times (up to 100 skin uses*).
SCENTOUCH® is a patented innovation, entirely made in France.
Composed solely of paper and aluminium-free, SCENTOUCH® is eco-responsible and meets a number of commitments for the planet. It also received a Cosmétiquemag Award last November after receiving the 2020 sample prize from Formes de Luxe.
*2021 DERMSCAN study
How does this solution meet the needs of brands?
Unlike the majority of sample solutions on the market, SCENTOUCH® is eco-responsible with low environmental impact. Made in France, it is entirely designed from certified paper, it is aluminium-free, and does not require secondary packaging.
SCENTOUCH®’s design allows the perfume to be tested several times and by several people, increasing its effectiveness with consumers and the probability of a sale.
SCENTOUCH® also offers brands the possibility of developing 360° campaigns.  It can be distributed in the press, at points of sale, or sent as an e-sample.
Finally, the tool adapts to brand creativity and offers a wide range of finishes: bottle or square shape, hot stamping, embossing, etc.