Thursday, January 9, 2025
PNP AGENCY: POS from recycled yoghurt pots
PNP AGENCY has worked with advertisers and specialised agencies (merchandising, POS, gift and packaging) for twelve years. Their international network also extends to their partner factories with a regional offer according to product category.
Their priority objective is to guarantee impeccable quality at the best price. They add creativity, responsiveness, and sustainability to their specifications through a team of enthusiasts. ‘We have an endless supply of solutions and we love a challenge!’, explained Steeve Gibier, Managing Director.
The company has discovered the possibility of recycling an everyday object present in all homes in France and worldwide: yoghurt pots! It is ‘post-consumer’ recycled, i.e. it has completed a complete life cycle in consumer circuits before returning to the point of sale, not to the yogurt counter but as POS or merchandising accessories.
Yogurt pots have few mechanical constraints. Moreover, the resource is inexhaustible since a French person eats an average of 168 yoghurts per year (473 kg per second worldwide!).
‘We will thus continue to eat yogurts, but we can now do it safe in the knowledge that this waste will be recovered by PNP AGENCY at the end of the chain. It is both abundant and cheap for brands and easily available from conventional recycling channels’, continued the Managing Director.
‘We will thus continue to eat yogurts, but we can now do it safe in the knowledge that this waste will be recovered by PNP AGENCY at the end of the chain. It is both abundant and cheap for brands and easily available from conventional recycling channels’, continued the Managing Director.