Wednesday, January 8, 2025
James Cropper : Wrapping up beauty, beautifully for Lancôme
What is your company’s speciality?
James Cropper is a specialist, providing niche paper solutions such as a bespoke colour and texture for a luxury brand’s packaging or moulded fibre alternatives to single use plastics.
James Cropper has a rich heritage at the Burneside mill, the company was established in 1845, and respectfully manufactures on this site, in the foothills of the English Lake District. The business is renowned globally for its dedicated responses to custom projects and its award-winning commitment to the highest standards of sustainability.
Colourform is a thermoformed, moulded fibre packaging innovation. Delivering a full service direct to brands. The eco-design led process creates a truly bespoke solution that is both mono-material and plastic-free.
Colourform was created in response to the needs of premium brands who want to deliver a quality, unique and sustainable customer experience.
What will be the sustainable packaging innovation not to be missed on your stand in 2023 ?
WRAPPING UP BEAUTY, BEAUTIFULLY FOR LANCÔMECOLOURFORM‘s partnership with leading luxury beauty brand, Lancôme, has pushed the boundaries and challenged traditional packaging with a design set to bring an entirely new dimension to the fragrance sector.
Using mono-material pulp, the moulded fibre wrap for La Vie Est Belle, Domaine de la Rose exhibits excellent sustainability credentials, while still conveying a story of luxury.
The bespoke packaging, made by COLOURFORM, follows the distinctive shape of the La Vie Est Belle bottle and leaf ribbon, with the very fine emboss detail resulting in textured rose petals caressing the lower front face. These organic structures, next to precise die-cut edges, gives a truly striking form.
The result is a stunning compact wrap which is entirely bespoke, and new to the sector.
The wrap is completed with a patented clasp feature, which is over-sized. The ergonomic design makes the pack very accessible. It is easy and comfortable for consumers to hold, grip and open. The clasp also has a satisfying audible snap closure, ensuring the product is safe and secure.
How does this solution meet the needs of brands?
Lancôme is a leading global luxury beauty brand renowned for quality and excellence. This creation seamlessly blends truly sustainable packaging with a luxury experience, proving sustainability doesn’t need to come with compromise.
Rowan Nowell, COLOURFORM Design Lead, says: “This design illustrates COLOURFORM’s ability to create highly detailed, and ergonomically functional and accessible, luxury packaging. We really pushed the depth of the texture on the flower design emboss. It’s a very strong focal point and feature that contributes to the outer pack itself becoming an object of desire.”
Catherine Albertini, Lancôme Product Development Project Manager: “Our tight-knit innovation journey with COLOURFORM was key to developing a stunning single paper material packaging solution that is fully recyclable. This collaborative innovation is a true game changer for Lancôme in its pursuit of greener high-end packaging.”With no ink, glues or dyes, the natural wrap is 100% recyclable in the paper waste stream which ensures the valuable fibre can be given a second life. In addition, almost all the water used in the manufacturing process of the wrap is clean enough to be released back into the river from which it is taken at the start of the process (most of the remainder stays in the product).
The ultra-light case has been crafted from natural wood fibres sourced from sustainably managed European forests certified to Forest Stewardship Council (FSC®) standards.
As one of the leading luxury beauty brands, Lancôme have a responsibility to help tackle the crucial planetary and societal challenges to further build a happier and more sustainable future for all.
Lancôme are accelerating their global transformation by tackling today’s most pressing issues by protecting biodiversity, ensuring consumers have an accessible user experience, and by empowering customers to make more sustainable consumption choices and become actors of change.