Thursday, January 9, 2025

3 Questions to Veronika Brucks Marketing Manager Cosmetics at Gerresheimer

3 Questions to Veronika Brucks Marketing Manager Cosmetics at Gerresheimer
Introduce your company in a few words…

Gerresheimer provides high-quality healthcare and beauty packaging solutions made from glass and plastic that reflect attractiveness and aesthetic appeal for fragrances, skin care, body care, hair care and color cosmetics. Dedication to detail and quality combined with the competence in creative design and solution development are the reasons why Gerresheimer is a first choice partner. The company is at the customers’ side from idea generation to the launch of a tailor-made product.

What will be your 2022 must-have innovation on your stand?
Gerresheimer is a leading producer of cosmetic packaging solutions made from moulded glass and plastics. With the rising demand for individualized, smaller packs and high-potent concentrated formulations, Gerresheimer expands its cosmetic packaging offers to droppers, vials, ampoules and perfume samplers made of tubular glass. Cosmetic packaging containers made from glass tubes offer specific benefits. Tubular glass packs are usually quite light and offer very consistent glass thickness. To stand out of the crowd, individual decoration is possible to foster a brand’s identity.
How this solution will meet the needs of brands?
Not only since the COVID-19 pandemic, e-commerce is on the rise. Consumers are requesting customized products and tendencies lead towards strong demand for active and pure ingredients. At the same time, consumers expect sustainable packaging solutions. The new range of glass containers and dropper pipettes of Gerresheimer are the perfect solution for small-sized, individualized skincare and make-up formulations. To cater for sampling needs in e-commerce, samplers are ideally. Dropper pipettes and matching bottles are ideally suited for the rising trend towards cosmeceuticals and skincare products which need to be dosed or applied pin-pointed. Ampoules meet the needs of highly-concentrated beauty ingredients and formulations.