jeudi 13 mars 2025

Saint James debuts new line with first Single Cask millésime rum

Saint James debuts new line with first Single Cask millésime rum
A wood effect coffret and a wraparound bottle label characterize the packaging of Saint James’ new rum range. The first product to launch is an 18-Year-Old rum, the 2003 millésime.

French rum brand Saint James’ (La Martiniquaise) Single Cask millésime 2003 is the inaugural product in a new collection launched in November 2024. Retailing at €190, the spirit developed by cellar master Marc Sassier was aged for 18 years in 200-liter casks of American oak.
Paris-based agency Blazon / Crossdesign designed the packaging. The brand’s iconic rectangular bottle (Glaswerk Ernstthal) is engraved on the facing with the brand name. A wraparound label (NS Etiquettes) printed on textured paper from Fedrigoni adorns the bottle. Embellished with touches of hot stamping, it features illustrations of barrels and sugar cane, while a cask hot-stamped in gold is meant to highlight the rum's Single Cask nature. The year stands out in bright red lettering.