MAY 31 - JUNE 01, 2022 Paris - France The capital event for luxury packaging

CONFERENCE PROGRAM

A conferences programme in line with your expectations to enable you to understand, analyse and exchange around sustainable premium packaging in order to give you all the keys to decipher and help you in creating your future packaging projects.

Conferences and workshops are presented in the speaker's language. No simultaneous translation will be provided.
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August 31, 2021

Opening keynote

Frédéric DUFOUR initiates and supports an active sustainable development policy within Ruinart, the oldest champagne house. He leads RUINART in its ecological transition, towards an increasingly decarbonized production and in favor of biodiversity. In this quest for sustainable production, a strong gesture has been made by stopping the use of gift boxes and the ingenious invention of a “second skin”…

Speakers

August 31, 2021

Conference

Circular Economy : the new mindset

The “Extract, Make, Discard” linear development model is reaching its limits today. The circular economy offers an interesting and credible alternative; it’s a new way of designing, crafting and using things within the confines of the planet.

Changing the system involves everything and everyone. By limiting waste and pollution, reusing products and materials, and regenerating natural systems, we can reinvent everything.

Speakers

August 31, 2021

Luxury Packaging – from Waste to Value

Diana Verde Nieto is the co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark, a unique mark awarded to luxury lifestyle brands in recognition of their commitment to creating a positive impact on our world. The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at points of sale and equipping consumers to make more informed purchasing decisions.

Speakers

August 31, 2021

PITCH STARTUP

Senses and sensation matter (PITCH SESSION 1)

These start-ups have decided to draw inspiration from living or to reinvent existing materials to help brands reduce their environmental impact on a daily basis.
10 MINUTES ONLY is the time they will have to make you discover these natural, bio-sourced, augmented, recycled materials, which all answer the question that brands are asking: how to combine the luxury requirements with the objectives of sustainable development?

Speakers

August 31, 2021

Conference

Design at the service of sustainability

Creativity and design at the service of sustainability – How to place ecological issues at the centre of the creative and innovation process? Exploring new materials previously considered as waste, crossing know-how, making ecology, innovation and imagination interact positively and sustainably to contribute to building a desirable world of tomorrow.

Speakers

August 31, 2021

Case studies

Experience feedback exhibitor/brand on DESIGN

They collaborated on the development of eco-designed and more environmentally friendly packaging.

Speakers

August 31, 2021

PITCH STARTUP

Senses and sensation matter (PITCH SESSION 2)

These start-ups have decided to draw inspiration from living or to reinvent existing materials to help brands reduce their environmental impact on a daily basis.
10 MINUTES ONLY is the time they will have to make you discover these natural, bio-sourced, augmented, recycled materials, which all answer the question that brands are asking: how to combine the luxury requirements with the objectives of sustainable development?

Speakers

August 31, 2021

Case studies

Experience feedback exhibitor/brand on NATURAL MATERIALS

They collaborated on the development of eco-designed and more environmentally friendly packaging.

Which natural materials are compatible with luxury packaging today?

How to be 100% natural with a 200% luxury image (how can the raw side of 100% ecological paper / cardboard be mastered in the packaging development?)

Going against the grain of the current offer: having a paper without wood, not FSC (no wood = no forests), but more ecological. Is it possible? (we are developing a paper made from food waste with a large German group, but also paper made from nuts, herbs, hemp, etc.)

 

Speakers

August 31, 2021

Award ceremony & Cocktail

INFINITY GLOBAL, Official Partner of the show, will reward the exhibitor whose packaging soltuion has won the most votes from the attendees. Cocktail open to all at the end of the ceremony.

 

September 01, 2021

Conference

E-commerce packaging: what levers for improvement? What are the challenges of the sector for a sustainable economy?

With + 8.5% overall growth and + 32% of products sold in one year, the e-commerce sector is experiencing a real boom (Source Citeo). In an era of e-commerce boom, consumers are demanding more sustainable packaging brands.

Speakers

September 01, 2021

PITCH STARTUP

Senses and sensation matter (PITCH SESSION 3)

These start-ups have decided to draw inspiration from living or to reinvent existing materials to help brands reduce their environmental impact on a daily basis.
10 MINUTES ONLY is the time they will have to make you discover these natural, bio-sourced, augmented, recycled materials, which all answer the question that brands are asking: how to combine the luxury requirements with the objectives of sustainable development?

Speakers

September 01, 2021

Conference

Objective 0 Waste

“The best waste is the one that is not produced. ”

The aim is to avoid having waste as soon as possible. To make products that are durable, reusable, repairable, and not disposable. Obvious for luxury?

Speakers

September 01, 2021

Case studies

Experience feedback exhibitor/brand on reduction

Bormioli Luigi et Diptyque strengthen their CSR positioning.
In a circular economy logic, Bormioli Luigi’s offer covers the axes of  row material reduction and sustainability, for the perfume, skincare and make-up segments. In the EcoLine Collection, the Diptyque brand has chosen the EcoBottle for the concept of its  new Summer Body Spray.

 

Speakers

September 01, 2021

PITCH STARTUP

Senses and sensation matter (PITCH SESSION 4)

These start-ups have decided to draw inspiration from living or to reinvent existing materials to help brands reduce their environmental impact on a daily basis.
10 MINUTES ONLY is the time they will have to make you discover these natural, bio-sourced, augmented, recycled materials, which all answer the question that brands are asking: how to combine the luxury requirements with the objectives of sustainable development?

Speakers

September 01, 2021

Case studies

Experience feedback exhibitor/brand on RE-USE

They collaborated on the development of eco-designed and more environmentally friendly packaging.

Speakers

September 01, 2021

Conference

Eco-Green Packaging: overview, challenges and solutions

Recycling is not enough

When asked about what they expect from an eco-responsible packaging, the number one response of consumers is ‘recyclable’. And indeed, many Brands communicate about their efforts towards the recyclability of their packs.

However, checking the box ‘recyclable’ is not sufficient for a product to be truly ecologically responsible.

In the 3R mantra (Reduce, Reuse, Recycle) recycling comes last, and for a reason. To tend towards a circular economy we need to apply all 3Rs, and in the right order.

1) Starting by eliminating the unnecessary, simplifying, lightweighing, and by using as much as possible of ‘circular’ materials: recycled (PCR), bio-sourced… All this reduces the environmental footprint of the pack.

2) Then making sure that the pack we have created stays in use for as long as possible by reusing it, at the opposite of the single-use model. This way all resources invested in the pack are amortized over many utilizations.

3) And finally, but only then, after a long series of reuses, once the pack reaches its end-of-life we’ll need to be able to recycle it, to prevent it becoming waste and pollution, and so that its constituting materials are not lost but re-injected in the loop.

In fact, recycling may be considered as the first step of the journey towards circularity; without being trivial it’s relatively simple to implement using available technologies. It’s also an action that doesn’t disrupt significantly existing business models.

The main efforts must then be invested in scaling up reuse models. It’s more complex since it may require creating a downstream supply chain to collect, clean and re-condition the pack to re-inject it in the loop. And to be economically and ecologically beneficial these operations must be deployed at scale. It also requires more cross-supply chain collaborations.

The reuse model also allows to reconcile Luxury and Eco-responsibility: a durable packaging system can afford to be luxurious since the investment it represents is amortized over multiple reuse cycles.

The challenge of green innovation is therefore to re-invent a model of sustainable consumption, considering the whole (circular) life cycle of tomorrows products, and not only optimizing one compartment of the value chain in isolation.

 

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