June 1st and 2nd, 2021 The capital event for luxury packaging

Jung Verpackungen: greener than green

INSIGHT / EXHIBITORS - The 13/05/2019

In the avant-garde of the sustainable movement, the German manufacturer of branded gift wrapping paper and tissue paper has implemented an “all-inclusive” sustainable strategy. Far, far more than green washing rationale, everything here is about obtaining concrete results.

In 2017 we saved 513.390 kg of CO2 emissions by only using hydro energy.  The 2018 the  saving is approx.. 610.000 kg. This is largely due to the introduction of new equipment”. Environment and modernity go hand-in-hand at Jung’s: “We have a continual improvement policy for our printing facilities. Staying at the cutting-edge of technical developments means that we always create less waste and always consume less energy. Just recently we started a photovoltaic project using our large roof surface of our factory buildings. This will help us to create our own energy. In off periods the excess energy produced will be fed back to public circuit. The installation is scheduled for 2020.

Less is better

An “always less” approach that can be found at all levels of the production chain: “One example amongst many: our new machine for cutting sheets of paper will use approximately 50% less energy than the old equipment and will allow us to reduce waste by about 10%”. The same objective applies to the new system for ink formulation which was installed last year and should make it possible to reduce ink consumption significantly. Organic alcohol or nitro-cellulose inks (of course) combined with paper that is all FSC-certified: “We also offer 100% recycled Blauer Engel-certified papers”, explains Claus Jung.

Let’s take a closer look at colour since it is for a Flexoprint print on tissue paper that the company has just been awarded the “Special achievements in flexo print” prize at the most recent DFTA Awards for a creation on 20g FSC tissue paper that has been called Maison:

Preserving all of the intensity of the inks on such fine paper was a real challenge”, stresses Claus Jung. The quality of the paper played an essential role. He continues by explaining: “We tested and are continuing to test various recycled tissue papers, but to be honest, there’s still a lot of work to be done. The quality of the paper is still not good enough to respond to the requirements high-end printing standards”. And adding: “You know, recycled doesn’t necessarily mean environmentally-friendly. A paper that is manufactured with virgin fibres and produced in optimal conditions can prove to be infinitely more environmentally-friendly than a recycled paper which has been de-inked and therefore treated with chemicals…”. We have a new tissue material in the testing pipeline which consists of 90% recycled fiber and 10% FSC® fresh fiber. The first results are very promising.”

Information against intoxication

Jung nonetheless plans to launch new 100%-recycled products in 2019. Including a new tissue paper option partially created using jute fibres. “Today sustainability is a very important issue for brands who are asking us more and more questions about the materials we use, processes, techniques… To this end we have introduced an environmental charter and included two White Papers on our site in January: one focuses on creative arts papers and the other on tissue papers”. The white papers are downloadable so that Jung Verpackungen customers are able to find answers to all the questions they’re asking. And make green decisions in a fully-informed manner.