New life to the spent lees with the Abor green design project
Reconnecting brands with the land and their history while adding green material to green material: it’s a bold move by the Italian closure solutions business. A resounding success.
With 3,000 clients in more than 60 countries and business which is nearly 80% in the spirits market, Tapì produces closures for (much) more than thirty brands of liquor, vodka, rum and schnapps around the world. And the business allocates around a quarter of its R&D budget to eco-design. To this end, it has made the strategic choice to establish a dedicated research laboratory within each of its factories. The goal: to guarantee that each of the players will have access to eco-closures which perfectly meet the regulatory standards in each country.
For ten years now, Tapì closures have been made and designed to be greener than green: “Unlike traditional synthetic cork producers who preferred to use polyethylene made from petroleum ethylene the polyethylene which we use to make our synthetic lines is produced from the dehydration of ethanol derived from natural raw materials such as sugar cane and cereal grains”, explains Domenico Liberati, Managing Director R&D.
And that’s not all… “With the Abor collection, form marries function. Abor is first and foremost a global project, a concept”, states Paolo Boratto, Tapì Marketing Manager. “It’s about celebrating going back to the roots, to the sun, to the land. In other words, to the very history of each spirit”. As part of the Abor Project the closure is in fact made of the actual waste from the distillation process which produces the beverage. Grape pomace for cognacs, brandies and grappas; wheat malt for whiskies; sugar cane for rums; agave for tequila or even corn and rye for bourbons: no living plant is used in the manufacture of these lids, made from waste materials which would usually be recycled. Or thrown away.
“We thus give new life to the waste products of distillation while also reinforcing brand perception and history while also adding a sensory effect via the olfactory impact of the materials”. Materials which make up at least 50% of the product and are combined with polymers and biopolymers to create an inert material suitable for contact with alcoholic beverages and which can (of course) take on all kinds of shapes.