L’Occitane-En-Provence chooses premium recycled PET by Loop Industries
2019 marks the tenth anniversary of L’Occitane’s first 100% recycled PET bottles. To celebrate the event, the brand has forged a partnership with the Canadian recycling company. Objective: by 2025 all the bottles they use will be 100% recycled.
The announcement was made at the start of February. And it certainly caused a buzz: by 2025 L’Occitane-En-Provence will, in principle, only sell its hygiene products and cosmetics in 100% recycled PET containers. And it’s not just any “recycled” material: “Loop Industries has developed a completely clean patented chemical recycling process for plastics,” explains David Bayard, the group’s Packaging Development Director. “This technology generates recycled PET that is as transparent and as easy to inject as the original plastic.”
After being one of the first cosmetics companies to integrate recycled PET in its packaging (in 2009), L’Occitane-En-Provence is taking things to the next level.
Reduce, re-use, recycle
In parallel, eco-refills are increasing (currently 15 products are available for refill and the brand will have 25 by 2022), plastic sample pots are getting lighter and recycling products at the end of their life is becoming systematic:
“By 2025, we also want all wholly-owned stores – just over 1,500 points of sale – to offer a recycling service.” And these stores will all transition to LED lighting over the coming two years, as the group has clearly demonstrated its desire to reduce its CO2 emissions to achieve its objective of a 30% reduction between 2010 and 2020.
A global initiative
The brand’s environmental approach (it’s a member of the SPICE programme) covers ever aspect. As an example, L’Occitane en Provence is a member of the IUCN(1) which preserves over 1,000 plant-ingredients. Including the brand’s famous PDO lavender (with planting programmes), almond and Corsican helichrysum.
(1)International Union for Conservation of Nature