Albéa: “recycled” goal
The leading cosmetics packaging provider is paving the way for recycled materials and slimmed-down products. Without neglecting to consider re-use solutions.
Making 100% of its plastic packaging reusable or recyclable; using at least 10% recycled plastic in its packaging; reducing non-essential plastic packaging: these are a few of the main commitments to a circular plastic economy which Albéa promised to meet by 2025, when they signed the Ellen MacArthur New Plastics Economy Global Commitment last October. A commitment which is “far from trivial”, emphasized Gilles Swyngedauw, VP of Innovation, Marketing & Sustainability “and which requires changes to our value chain as we focus our developments towards recycling and recycled materials”.
Albéa was the first supplier to sign it: “Our efforts will focus first of all on integrating recycled materials. This is an angle which seems more interesting from a point of view of sustainable development, as it allows us not only to reduce our carbon footprint but also to find solutions to product end-of-life issues. Keeping in mind the real and serious technical constraints which are involved in this approach if we are to attain the aesthetic standards demanded by our customers, particularly in terms of colours”.
Reduce, Reuse, Recycle
PCR (Post-Consumer Recycled) tubes and foam pumps manufactured from milk cartons and water or soda bottles, or biosourced plastic packaging made from sugar cane: Albéa’s goal going forward is to integrate as many recycled materials as possible. While complementing this where necessary with biosourced materials. But recycling is not the only angle the business is exploring: in 2018, it notably launched the Slim Cap+Thin Wall duo and the Spiral pump.
The former (a polyethylene sleeve paired with polypropylene cap) is the lightest tube on the market, 33% lighter than a standard tube of the equivalent size. The latter (a perfume pump which unscrews for a bottle which is both refillable and recyclable) allows for a 21% reduction of carbon footprint compared to standard pumps with metal screws. “From palettes to lipsticks, our coloured cosmetics range is available in refillable versions across almost all standards”