May 26-27, 2020 Carreau du Temple - Paris - France The capital event for luxury packaging

Seed Phytonutrients: the organic free electron…

Seed Phytonutrients: the organic free electron…

The 07/02/2019

After body ranges and face products, Seed are focusing on hair care for this new year. A market where until now high-end did not necessarily mean natural…

In under ten months, the young organic brand nurtured by L’Oréal as part of its Sharing Beauty With All programme has quadrupled its followers. A considerable success for Seed Phytonutrients as it plans to extend its sustainable vision of beauty to a resolutely collaborative approach. And not only with local, independent, organic farms that replace traditional suppliers:

Today, our community has 29,000 subscribers, people who are very committed to the meaning of sustainability,” underlines Brad Farrell, Seed Phytonutrients Lead Farmhand. “We regularly chat with them to find out what they are expecting from us. There is no point launching a product for the sake of launching a product. Our objective is to provide innovations that genuinely meet the expectations of the Seed community.” An example with the four new hair care collections launched this month in collaboration with Sephora: “Unlike the skin care segment, the hair market suffers from a lack of high-end products that combine performance and naturalness. Which is why we decided to explore this segment further.

Eco-design all the way

A segment where Seed is already present with Daily Hair Cleanser Shampoo, a best-seller with an excitingly new eco-design: “With Ecologic, we created the first water-resistant paper bottle. It has 60% less plastic than a regular shampoo bottle and we have just launched a new, smaller size with an even thinner lining that has 70% less plastic.

Recycled and biodegradable, Seed packaging leaves nothing to chance: glue has been replaced by an interlocking system and the containers can overlap when stacked, for a lower carbon footprint during transport. When will these products be available in France? “For the moment, we are focusing on strengthening our distribution in the United States. We will then launch distribution in major retailers this year, including Sephora. Without forgetting independent stores…

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