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Shiseido to launch in-store refills, biodegradable packs

Luxe Packaging Insight - Le 02/11/2020

A new in-store refill service and a lip palette said to be biodegradable “even in sea water” are among the first packaging developments to come out of Shiseido’s newly released Sustainable Beauty Actions initiative.

The Japanese beauty group is aiming to achieve “100% sustainable packaging” by 2025. The SBAS initiative, launching through its flagship Shiseido brand, is based around three pillars: mottainai (recycle and reuse), harmony (with society and the environment) and empathy (“resonate with all”). [lire +]

Source: Luxe Packaging Insight

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